Nivea saw record-breaking sales in 2023, which offset the disappointing performances for La Prairie and Chantecaille. The CEO shared his action plan to boost these luxury brands.
We are used to seeing licorice in a sweet shop or as a flavour in food and beverages, but what if Nivea skin care maker Beiersdorf told you that topically applying a licorice extract in a sunscreen lotion would help protect against harmful ultraviolet...